Behind the Brand

About me

Hey there! I'm Riga Sutherland, the owner, designer, and artist behind Blooming Intention. Crafting has always been a deep passion of mine, something I got from my mom. She introduced me to crochet when I was little, and her beautiful, intricate cross stitch pieces were framed all over our childhood home. Over the years, I explored various crafts like crochet, amigurumi, garment sewing and quilting, but when I discovered modern cross stitch, something clicked. I fell in love with it because it is simple, like pixel art, each tiny stitch coming together, one by one, to form something beautiful. I love the slow, intentional process of watching an image emerge with every stitch.

At the same time, I was on a journey of personal growth, learning how powerful our thoughts are in shaping our reality. Reading Rewired by Nicole Vignola was a game-changer, deepening my understanding of how our subconscious mind absorbs information and influences our beliefs. It made me realize the importance of feeding ourselves positive thoughts, replacing limiting beliefs with empowering affirmations. This is why I created Blooming Intention, to combine the mindful, meditative act of stitching with the power of affirmations. Each of my floral-themed cross stitch kits is designed to help you slow down, cultivate mindfulness, and rewire your mindset, one stitch at a time.


About Blooming Intention



Blooming Intention was created to transform cross stitch into a mindful, empowering experience. In the midst of busy days and endless to-do lists, it’s easy to feel overwhelmed, disconnected, or stuck in negative thought patterns. Our kits are designed to help you slow down, be present, and reinforce positive affirmations with every stitch. Rooted in the belief that our thoughts shape our reality, each floral-themed design features an uplifting affirmation, guiding you toward self-belief, inner peace, and personal growth. With thoughtfully chosen colors, high-quality materials, and beginner-friendly instructions, our kits make it easy to create something beautiful while nurturing your mind. Whether you're craving a creative escape, a moment of calm, or a way to shift your mindset, Blooming Intention helps you stitch your intentions into reality.